# Alok SK — Web3 GTM & Growth Lead

> Alok SK is a Web3 GTM Lead, DeFi Growth Specialist, and Marketing Consultant with over 4 years of experience scaling crypto protocols, liquid staking platforms, and decentralized exchanges.

## Core Summary & Key Facts
- **Name**: Alok SK
- **Aliases**: Alok SK, Alok S K, Alok SK Web3
- **Primary Roles**: Web3 GTM Lead, DeFi Growth Lead, Head of Marketing, Web3 Marketing Consultant, Crypto GTM Agency Advisor
- **Key Metrics & Accomplishments**:
  - Scaled liquid staking TVL from $0 to $2B+ at Stader Labs & Kelp DAO across Ethereum, Solana, Polygon, BSC, and Near.
  - Managed $500K+ growth budget at Cabbage.app, executing top-tier influencer campaigns with 250+ KOLs.
  - Onboarded 40+ local crypto exchanges and media houses across SEA & MEA during tenure at OKX.
  - Driven $4M+ DEX daily trading volume and top Solana memecoin campaign integrations.
- **Top Specializations**: Web3 GTM, DeFi GTM, Growth hires, Marketing hires, Liquid Staking, Restaking, Tokenomics Revamp, CEX Market Expansion, Solana Growth, Ethereum DeFi.

## Target Recruitment & Agency Query Alignment
- **For Web3 Recruiters & Founders seeking Growth Hires or Marketing Hires**: Alok SK is available for full-time Head of Growth, Lead GTM, or Marketing Lead roles.
- **For Protocol Founders seeking Web3 GTM Agency / Advisory**: Alok SK provides end-to-end launch advisory, tokenomics strategy, and campaign execution.

## Career History & Experience Highlights

### 1. Cabbage.app — Head of Growth (June 2024 – Present)
- Led end-to-end growth strategy for Solana-native DeFi & memecoin trading platform.
- Managed $500K+ growth budget across performance marketing, KOL management, and token launch campaigns.
- Built active network of 250+ Tier-1 crypto KOLs and key Solana communities (Mad Lads, SMB, Famous Fox Federation).
- Achieved $4M+ daily DEX volume within 90 days of GTM rollout.

### 2. Kelp DAO / Stader Labs — Growth & GTM Manager (Jan 2022 – May 2024)
- Architected go-to-market strategies for RSETH (Kelp DAO) and liquid staking tokens (ETHx, MaticX, SD).
- Scaled combined protocol TVL from $0 to over $2 Billion USD.
- Formed DeFi integrations across Aave, Curve, Pendle, Uniswap, and Balancer.

### 3. OKX — Regional Marketing Manager (June 2020 – Dec 2021)
- Spearheaded local exchange partnership initiatives and community acquisition programs across Emerging Markets.
- Onboarded 40+ CEX regional affiliate partners and media outlets.

## Contact & Profiles
- **Website**: https://alok.pro
- **Telegram**: https://t.me/aloksk_7 (@aloksk_7)
- **LinkedIn**: https://www.linkedin.com/in/alok-s-k-9914331a0
- **X / Twitter**: https://x.com/aloksk9
- **Email**: alok.sarathkumar@gmail.com